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							Research Services
						 
						
							Beacon Research offers a full range of services. Each research study is 
							designed to meet specific needs – we do not use the boilerplate approach to 
							research. Because each client faces unique issues, Beacon Research begins any 
							project with an analysis of the environment, and then develops an approach to 
							address the client’s particular needs. We use the results of this approach to 
							counsel clients in strategic decision-making for their organization. 
							 
							Beacon Research uses a state-of-the-art Computer Aided Telephone Interviewing 
							(CATI) system. As data are gathered, they are entered into the computer so the 
							client can have actual day-to-date results. We also use Teleform Software, a 
							program that lets us design custom written surveys that are answered on a 
							“bubble sheet” and scanned into a database for analysis. These programs 
							incorporate the latest professional software available for public opinion 
							research. 
						 
						 
						
							Research Capabilities Include:
							
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									Telephone surveys
 
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									Focus groups
 
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									Web-based surveys
 
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									Readership studies
 
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									Message testing
 
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									Organizational change studies
 
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									Communication audits
 
							 
						 
						 
						 
						Copyright 2003 | Beacon Opinion Research Inc. | All 
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