Services July 21, 2024
Beacon Research offers a full range of services. Each research study is designed to meet specific needs – we do not use the boilerplate approach to research. Because each client faces unique issues, Beacon Research begins any project with an analysis of the environment, and then develops an approach to address the client’s particular needs. We use the results of this approach to counsel clients in strategic decision-making for their organization.

Beacon Research uses a state-of-the-art Computer Aided Telephone Interviewing (CATI) system. As data are gathered, they are entered into the computer so the client can have actual day-to-date results. We also use Teleform Software, a program that lets us design custom written surveys that are answered on a “bubble sheet” and scanned into a database for analysis. These programs incorporate the latest professional software available for public opinion research.

Research Capabilities Include:
  • Telephone surveys
  • Focus groups
  • Web-based surveys
  • Readership studies
  • Message testing
  • Organizational change studies
  • Communication audits

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