Contact Us July 21, 2024


Karen Moore has more than 20 years experience in providing research, public relations and marketing services to corporations, governmental agencies, associations and non-profit organizations. In addition to serving as President for Beacon Research, she is the CEO and Founder for Moore Consulting Group, an integrated marketing communications firm with clients throughout the United States. Karen is the recipient of the Stan Tate Award for Life Time Excellence and Achievement from the Florida Public Relations Association (FPRA), the National Distinguish Leader Award by the National Association of Community Leaders, and the Silver Medal Award from the Florida Advertising Federation. She serves on the boards of the Florida Chamber of Commerce, Tallahassee Community College Foundation, Florida Sports and Hospitality, Inc., and the Florida Council for Economic Education. She holds the Accredited Public Relations (APR) and Certified Public Relations Counselor (CPRC) designations from FPRA.

Senior Vice President and Director of Research

Dr. Jay Rayburn has more than 25 years experience in conducting research for corporations, governmental agencies, associations and public relations firms. In addition to serving as Senior Vice President of Beacon Research, he is a professor in the Department of Communication at Florida State University where he heads the public relations and advertising programs, and teaches courses in public relations management and research. Dr. Rayburn is a past state president of the Florida Public Relations Association (FPRA), a former chairman of the North American Public Relations Council, the Founding Chairman of FPRA's Counselors’ Network, a member of the Universal Accreditation Board, and an active member of the Public Relations Society of America (PRSA). He holds the APR from PRSA, and the Certified Public Relations Counselor (CPRC) from FPRA. He was inducted into PRSA's College of Fellows in 1996, and FPRA named him the recipient of the John W. Dillin Award — the association's highest honor signifying lifelong service to both the association and the profession.

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